The Mobile Marketing Summit is designed to offer senior marketing, retail, publishing and agency delegates clarity on how to proceed with the right mobile strategy that drives traffic not just to online or mobile commerce destinations but also to stores where the bulk of retail transactions still occur.
A deep-dive, the summit is also geared to helping marketers with mobile marketing decisions that continue to build on the customer relationships established in other channels.
This year, registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.
At this exclusive summit organized by this publication, attendees will get to listen and meet with key executives moving the needle for mobile advertising, marketing, media and commerce. The conference, whose agenda is below, will be limited to only 200 delegates.
The event is priced at $695 for the day, which includes breakfast, lunch and cocktails. Refunds will not be offered 72 hours before the event or for no-shows on the day of the summit.
Agenda of the 5th Mobile Marketing Summit Conference
Wednesday, Sept. 9, 2014
A Napean Presentation
Time & Life Building
8th Floor Auditorium
1271 Avenue of the Americas
New York, NY 10001
7:30 a.m. – 8:45 a.m.
8th Floor Gallery
Breakfast and Registration
8:45 a.m. – 9 a.m.
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
9 a.m. – 9:45 a.m.
Beyond the Rack: Mobile at the Center of All Commerce and Marketing
Richard Cohene, director of marketing, Beyond the Rack
9:45 a.m. – 10 a.m.
10 a.m. – 10:45 a.m.
LivingSocial: How to Provide Local Commerce with a Mobile Presence
Greg Mazanec, head of digital marketing, LivingSocial
10:45 a.m. – 11 a.m.
11 a.m. – 11:45 a.m.
The New York Times: Mobile as a Key Growth Driver for the Nation’s Leading Publisher
Scott Stanchak, senior manager of mobile marketing, The New York Times
11:45 a.m. – Noon
Noon – 12:45 p.m.
Pandora: Capitalizing on Holiday Music for Mobile Sales
Steven Kritzman, senior vice president of sales, Pandora
12:45 p.m. – 2 p.m.
Sponsored Lunch Break
2 p.m. – 2:45 p.m.
Bloomberg LP: Sharing the Process Behind the Video Everywhere Approach
Gregg Fenton, group head of consumer mobile and connected devices, Bloomberg
2:45 p.m. – 3 p.m.
3 p.m. – 3:45 p.m.
GameStop: Leveraging Loyalty Insights to Drive a Mobile Channel Strategy
Jason Allen, vice president for multichannel strategy, GameStop
3:45 p.m. – 4 p.m.
4 p.m. – 4:45 p.m.
Digitas LBi: Emergence of Phygital Marketing and Why Retailers Should Care
Brett Leary, vice president and group director of mobile, Digitas LBi
4:45 p.m. – 5 p.m.
5 p.m. – 5:45 p.m.
Amazon’s Zappos: Tapping the Fastest-Growing Platform for Holiday Season Shopping
Aki Lida, mobile Web manager, Zappos
Raffle for Dom Perignon
5:45 p.m. – 6:45 p.m.
Sponsored Cocktail and Networking Hour
To become a delegate of this conference, you can register by filling in the link below: